MILANO FLAGSHIP STORE
Officine Creative has chosen Milano and specifically theBrera district, as the stage to showcase its vision of high italian artistry. Leading the artistic direction of the interiors is Fabio Santambrogio, an interior designer known for blending context and creativity into a harmonious and thoughtful dialogue.
The first case study of this new collaboration comes to life at the flagship store onVia Cusani 7, where Santambrogio shapes a space that reflects the roots and values of Officine Creative, engaging in a conversation withMilano’s urban identity and reinterpreting it with a contemporary lens.
The concept is rooted in a careful reading of the surrounding architecture. Subtle yet evocative references are made toMilanese landmarks such as Ca’ Brutta by Giovanni Muzio (1921), with its squared arches and portals; Stazione Centrale, echoed in the use of pink Baveno granite; and an anonymous building in Piazza Mirabello, whose flattened barrel balconies inspire the store’s interior forms — forms that alsoreflect the Officine Creative logo, where the initial “O” becomes a generative element of the design.
MATERIALS WITH SOUL
Carefully selected materials play a central role. The flooring, made with 15×15 cm tiles reminiscent of the 1960s, is crafted fromrecovered materials salvaged from the aftermath of the 2016 earthquake in the Marche region —a deeply emotional and geographical connection to the brand’s origins.
INFO
ADDRESS
Via Cusani, 7 – Milano 20121
CONTACT
milano@officinecreativeitalia.comOPENING HOURS
Monday – Sunday: 10:30 – 19:30